The goal of this project was to create a package design brand focusing on food delivery. Package design helps communicate brands and shows the qualities of the products in the brand. Packaging design also promotes service and marketing strategies.
Roots is a brand that focuses on making food from around the world while learning about culture. The customer would select a country available from the website, and would get a range of 3-5 traditional meals from said country. The packaging included the shipping box, bags for each meal, and a history sheet talking about the culture and history of the country. The ingredients would all be branding for Roots. The focus of the project was